How Many Times Should You Follow Up After Sending a Wedding Proposal?

You send the proposal. The couple thanks you for getting back to them and says they’ll take a look and let you know.

A few days pass. Then a week.

And there’s still no reply.

This is usually the point where you start wondering whether you should follow up again or leave it alone. You don’t want to come across as pushy, but you also know that couples are often speaking to several suppliers at once and may simply have forgotten to reply.

In most cases, two follow-up messages are enough.

The exact number matters less than when you send them and how you word them.

Why couples don’t always reply straight away

Silence does not always mean a lack of interest.

Planning a wedding involves dozens of conversations happening at the same time. A couple might be choosing a photographer, DJ, florist and venue in the same week while also dealing with work and everyday life.

Sometimes one person has already looked through the proposal and is waiting for their partner to do the same. Sometimes they open the message while they are busy, tell themselves they will come back to it later and then simply forget.

They may also be comparing a few suppliers before making a decision.

And sometimes the proposal is not quite right for them — because of the price, package or another detail — but they do not know how to say no, so the conversation quietly stops.

That is why a polite follow-up after a few days is completely reasonable.

When should you send the first follow-up?

A good rule of thumb is to follow up around three to five days after sending the proposal.

If the couple has already told you that they need a week to make a decision, give them that week. There is no benefit in chasing them after two days when they have already told you when they expect to come back to you.

The first message should be short and helpful.

You do not need to resend the full proposal or ask whether they are ready to book. Simply check whether they had a chance to look through everything and whether they have any questions.

Example of a first follow-up

Hi,

I just wanted to follow up on the proposal I sent over a few days ago and check whether you had a chance to look through it.

If you have any questions about the packages, how I work or any of the details, feel free to send them over.

Best,
[Name]

If your earlier conversation was more casual, keep the follow-up casual as well. There is no need to suddenly switch to very formal language.

What if they still don’t reply?

If there is still no answer after the first follow-up, you can send another message around five to seven days later.

This second message can be a little more direct.

It is often worth making it clear that you are closing the conversation for now and will not keep sending reminders. That takes some pressure off the couple while still giving them one last chance to come back.

You can also mention availability if it is genuinely relevant.

Example of a second follow-up

Hi,

I just wanted to follow up one last time about the proposal I sent over.

If you are still considering working together, I’d be happy to answer any questions. And if your plans have changed or you have decided to go with someone else, no problem at all — a quick message would be appreciated.

The date is still available at the moment.

Best,
[Name]

This gives the couple an easy way to continue the conversation, ask a question or simply let you know that they have gone in another direction.

Is it worth following up a third time?

Usually, no.

After sending the proposal and two polite follow-ups, the couple knows how to reach you. Repeated messages are unlikely to change their decision and may start to feel uncomfortable.

There are exceptions.

If the couple specifically told you when they would make a decision, it makes sense to contact them shortly after that date.

For example, if they said:

“We’re meeting the venue next week and should know after that.”

Following up the week after is perfectly natural.

The same applies if the booking was already quite far along. Perhaps they had chosen a package, sent you their details for the contract or were waiting to confirm one final point.

In that situation, a lack of reply may genuinely be an oversight.

How long should you hold the date?

Sending a proposal does not usually mean that the date is reserved.

It helps to make this clear early on.

For example, you might explain that the date remains available until the contract is signed and the booking fee or deposit has been paid.

If another couple then enquires about the same date, you can contact the first couple and let them know.

That is much better than quietly holding a Saturday for two weeks, turning away other enquiries and eventually finding out that the first couple booked someone else.

Clear rules make this easier for everyone.

The hardest part is often remembering when to follow up

With a handful of enquiries, it is easy to remember who you sent a proposal to on Monday, who said they would reply by Friday and who asked you to get back in touch next week.

When things get busier, that becomes much harder.

You start opening old conversations and thinking:

“Did I already follow up with this couple?”

“Were they meant to reply this week or next?”

“Was this conversation on Instagram or email?”

The first message may have come through Instagram, the proposal may have been sent by email and the reminder to follow up may be sitting in a note on your phone.

That can work when there are only a few enquiries. During a busy wedding season, it becomes much easier to miss something.

A simple habit helps: whenever you send a proposal, immediately set a date for the first follow-up.

If there is no reply, set another reminder for the second and final message.

That can be a calendar reminder, a task in your notes or a follow-up attached to the couple inside My Wedding Office.

The important part is that you do not have to rely on memory.

How to follow up on Instagram or Messenger

A follow-up sent through Instagram or Messenger can usually be shorter than an email.

It should still make it clear what you are referring to, but there is no need to write a long message.

If your original conversation was casual, keep the same tone.

First follow-up

Hi, just checking in about the proposal I sent over the other day. Have you had a chance to take a look? If you have any questions, just let me know.

Or, if you want it even more relaxed:

Hey, just following up on the proposal I sent over. Let me know if you’ve had a chance to look through it or if there’s anything you’d like me to clarify.

You do not need to ask straight away whether they have made a final decision.

Sometimes it is much easier for someone to reply to “Do you have any questions?” than “Have you decided yet?”

Second follow-up

Hi, just following up one last time about the proposal. If you’re still considering it, feel free to message me with any questions. And if your plans have changed or you’ve booked someone else, that’s absolutely fine too.

A more casual version could be:

Hey, just checking in one last time about the proposal. If you’re still considering working together, let me know. And if you’ve gone in another direction, no worries at all — I’d just appreciate a quick message.

This closes the conversation politely without turning it into an endless chain of reminders.

What if someone else asks about the same date?

If another couple genuinely enquires about the same date, it is reasonable to contact the first couple.

You can simply explain what has happened.

For example:

Hi, I just wanted to check in because I’ve received another enquiry for your date. As I had already sent you a proposal, I wanted to give you the chance to let me know whether you’re still considering it. If possible, could you let me know by tomorrow evening?

Or:

Hey, I’ve had another enquiry for your date, so I just wanted to check whether you’re still considering my proposal. If you need anything else from me before deciding, let me know.

There is no need to create artificial urgency.

This message only works when there really is another enquiry for the same date.

What if the couple said they would get back to you later?

If they gave you a specific timeframe, refer back to it.

For example:

Hi, you mentioned that you’d probably be making a decision towards the end of the month, so I just wanted to check back in as agreed. Let me know if there’s anything else you need from me.

That does not feel like chasing.

It simply feels like continuing a conversation at the time you had already agreed on.

Two follow-ups are usually enough

The first follow-up gives the couple an easy opportunity to return to the conversation.

The second helps you find out whether there is still a realistic chance of a booking or whether it is better to close the enquiry and move on.

If there is still no answer after that, it is usually best to leave it there.

Not every proposal will turn into a booking. But it is worth making sure that a conversation did not disappear simply because the couple forgot to reply — and you forgot to follow up.